Nonprofit Branding & Fundraising Ethics (vlog)

Uploaded by: kenrg
Video Description:
What does a charity's donor list say to you about them? When should a charity turn down a donation because it might harm their brand?
Examples include a marketing agreement between Taco Bell and Boys and Girls Clubs of America, and Hilary Clinton's latest fundraising scandal.

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Array ( 1 year ago by kenrg)

B&G Clubs of America gets about $160-170 million each year in donations, makes another $5-10 million in fees from the local affiliate clubs, and has a couple hundred million in the bank, so while this was no drop in the bucket, it wasn't going to make or break them by any count. There's certainly no Evil in taking this donation, it's just a question of whether the marketing agreement harms their image.

Just tied up behind ... ( 1 year ago by kenrg)

Just tied up behind my neck. I taped this just after getting in from some meetings so I still have my "adult look" on. Thanks for caring ;^)

Very true - Ronald ... ( 1 year ago by kenrg)

Very true - Ronald McDonald House is an excellent charity. If I worked at B&G Club (or if they were my client) I don't think I'd tell them not to take the money, but I would make sure they had a serious discussion about the possible harm to their brand by taking it. Hopefully they did have that discussion. It's a tough call. (And, yes, I recently had a client tell me NOT to pursue a corporate donation that I was working on for similar reasons).

hmhm thats a good ... ( 1 year ago by OmgOmgItsMeLOL)

hmhm thats a good point i never thought of it that way..is it good idea to associate with fast food idk but girl scout cookies isnt exactly healthy food either :p
and ur 2nd question idk either i would take the $ if i realli needed it =) oh and did u dye just the top part of your hair? sorry no offence i was just wondering :p

LOL - No, no hair ... ( 1 year ago by kenrg)

LOL - No, no hair dye, just naturally graying around the edges, but still dark in the center, mostly.
True about Girl Scout Cookies not being health food. Of course, that started long before the current focus on childhood obesity, not that that should make a difference.

oh kool yeh i wasnt ... ( 1 year ago by OmgOmgItsMeLOL)

oh kool yeh i wasnt meaning to sound rude just was wondering because the whole time i was watching this i kept looking at ur hair its nice tho lol & i agree theres childhood obesity..and adulthood obesity..and i guess after that would be geezerhood obesity lol♥

I used to work for ... ( 1 year ago by ophelia219us)

I used to work for a non-profit organization. My key responsibility was to brand to the masses via ad campaigns that included print, video...etc... leaving a significant impression to those who were targeted... of what the the organization was all about. In fact tons of money was allocated to support the effort.

The organization ... ( 1 year ago by ophelia219us)

The organization viewed it as a necessary evil...yet a very important evil. Branding and marketing was their bread and butter. Instead of calling it branding, they referred to it as 'reaching the people'. A paradox indeed.

Certainly - Many ... ( 1 year ago by kenrg)

Certainly - Many organizations are reluctant to invest in proper branding because they see it as taking money away from the mission (many donors see it this way as well), but for some groups it's nearly impossible to accomplish the mission without proper marketing to bring people in!

Hmm well, If I was ... ( 1 year ago by groovytimes)

Hmm well, If I was part of the "Save the sharks" non profit, then Id accept!

I don't think there ... ( 1 year ago by Torrz)

I don't think there is any problem with the boys and girls club associating with fast food. There is nothing wrong with fast food; it is a good option for those times when you are on the road and need a bite to eat or you can't cook for some other reason. Associating with fast food does not in any way mean you associate with the irresponsible and unhealthy use of fast food. The occasional consumption of fast food is not at odds with living a healthy lifestyle.

Hi. In my opinion, ... ( 1 year ago by igorgolubiatnikov)

Hi. In my opinion, co-branding with taco bell is rather a bad decision for the youth nonprofit. the values nonprofit stands for are probably not in line with taco's business objectives. may be nonprofit is forced to by increasing competition for donor's money, but it is a pity it gives away its brand for washing questionable reputation of industry representative.

Very good - Thanks ... ( 1 year ago by kenrg)

Very good - Thanks for adding to the debate. I obviously eat there sometimes myself, so I'm certainly not saying Taco Bell is evil. Thanks.

Thanks for taking ... ( 1 year ago by kenrg)

Thanks for taking part. It's been interesting how the viewers have been split on this. You see the conflict in mission while the comment before you says there is no conflict. We can all see how difficult this decision may have been for the Boys and Girls Clubs.

Thank you for ... ( 1 year ago by IndianasGreenNetwork)

Thank you for posing this issue. A non-profit that I am on the board of though did receive money from Walmart, and while I do not personally agree with their practices, they are making an effort to become more green. I guess if a company cares enough to give back to the community and its non-profits, even if it is just for PR, it is still a good thing, since these non-profit (in theory) are providing valuable services to the community.

Right. Accepting ... ( 1 year ago by kenrg)

Right. Accepting money from Walmart isn't necessarily bad or good on its own, but where it becomes an issue is if the nonprofit does anti-sweatshop work, then it could be a conflict and a problem. Thanks for commenting!

This is a useful ... ( 5 months ago by allstarkidsuk)

This is a useful video for charities to consider - we need to ensure we stay loyal to what we believe. Take a look at some of these charities and what they believe at madtube . org

Thanks - I'll check ... ( 5 months ago by kenrg)

Thanks - I'll check out that madtube...

Organizations ... ( 3 months ago by Politicx1984)

Organizations accept proceeds or money from different entities that do not necessarily fall in direct correlation with its mission. It really depends on what the organization will do with the funds and what it promotes. The Boys and Girls Club is not encouraging bad eating; it is receives the funds and in turn, provides various services and programs to youth.

The mission of BCGA ... ( 3 months ago by Politicx1984)

The mission of BCGA is: to enable all young people, especially those who need us most, to reach their full potential as productive, caring, responsible citizens. Funds from donor such as Taco Bell, Microsoft and Best Buy help the organization to provide a safe place to learn and grow.

Certainly, ... ( 3 months ago by kenrg)

Certainly, nonprofits must accept donations from companies that don't "fall in direct correlation" with their missions. The question here is in relation to the marketing agreement that - to some - may be seen as BCGA endorsing Taco Bell. I'm not saying there's a clear right or wrong single answer here, I'm just pointing it out as a potential issue for nonprofits to consider before accepting "any and all" donations. There are times when you must say, "No thanks."

I don't see any ... ( 3 months ago by kenrg)

I don't see any possible conflict with Microsoft or Best Buy - The question is only does a marketing agreement with Taco Bell conflict with "productive and responsible" when there's an epidemic of childhood obesity? Again, I chose this example because it is not 100% clear and can be argued well from both sides. I only wanted to raise the general question for organizations to think about. Thanks for your comments.

thank god there are ... ( 3 months ago by samszeman)

thank god there are people like you , who don't see these issues and just turn their head. Thanks for bringing topics life this to the public eye and creating debates. Great stuff .

Taco Bell is not ... ( 2 months ago by CeeMeGee)

Taco Bell is not telling you how much food to eat. Taco Bell is not making people obese. The over eaters are. Every one knows the difference between right and wrong and it is unfortunate that food and money can get in the way of the right decision. BIG CAN OF WORMS!

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